---
title: About
url: https://milk.se/about/
type: page
updated: 2026-10-06
---

# About

> Milk is an independent advertising agency based in Gothenburg that delivers strategic insights, design platforms and creative concepts, as well as campaigns for short-term results. Its work has been awarded internationally.

## Key facts

- Milk is an independent agency based in Gothenburg, Sweden ("Helt enkelt en reklambyrå i Göteborg").
- Offering: strategic insights, design platforms, creative concepts and campaigns.
- Service areas: Strategy & Brand, Creative Production, Activation & Experience, Digital & Development.
- Its work has been awarded all over the world.
- Awards logotypes shown: Svenska Designpriset, Publishing Priset, Gyllene Hjulet, Guldnyckeln, Guldägget, Epica Awards, DN, Clio Awards.

## Details

Milk delivers strategic insights, design platforms and creative concepts that make brands relevant in the long run, and campaigns that create results here and now.

The agency believes in the art of collaboration and works collectively with its clients to find the most efficient solution to every problem. The scope can be a global launch or a very local effort around the corner (the source says "en väldigt lokal insats runt hörnet"). Its experience ranges from the highly technical to the deeply personal. The main objective is always the same: to make the client's brand grow through "delicious, nurturing and fresh ideas." The text ends with "Bottoms up."

### Images

- Two framed Guldägget diplomas hang on a blue wall above a desk, together with books, golden eggs and decoration.
- A window with a view over a yellow building and an industrial facility, with a plant and a curtain in the foreground.

### Services

The approach is shaped by the objective, not the other way around. Milk delivers on a strategic, tactical or practical level depending on the project's needs. Other times, it is involved all the way, from brand to activation.

#### Strategy & Brand

- Brand platform
- Customer journey
- Employer branding
- Social strategy
- Visual identity

#### Creative Production

- Campaign concept
- Copywriting
- Design
- Illustration
- Motion design

#### Activation & Experience

- Event design
- Public relations
- Print & packaging
- Retail & instore

#### Digital & Development

- Content
- Digital & web
- Front end & web development
- Film & animation

[Selected experiences](https://milk.se/case/#area)

### Awards

Milk's work has been awarded all over the world, but its main objective is always the same: to make a brand grow through delicious, nurturing and fresh ideas.

Award logotypes shown on the page:

- Svenska Designpriset
- Publishing Priset
- Gyllene Hjulet
- Guldnyckeln
- Guldägget
- Epica Awards
- DN
- Clio Awards