---
title: Billinge Energi
url: https://milk.se/case/billinge-energi/
type: case
updated: 2026-10-06
---

# Billinge Energi

> Milk relaunched the Billinge Energi brand around the concept "Kraften kommer härifrån" ("The power comes from here"), positioning it as the local power source for Skaraborg. The work covered strategy, concept and campaign, film and a new graphic identity.

## Key facts

- Customer: Billinge Energi
- Deliveries: Concept & campaign, Film, Graphic Identity, Strategy
- Concept: "Kraften kommer härifrån"
- Region: Skaraborg
- Result: Ökad omsättning (increased revenue) of 11 %
- Page image: a person opens a refrigerator filled with groceries and drinks on several shelves

## Details

### Kraften kommer härifrån

Billinge Energi went from a small player with a generic offering to a local power source for an entire region. To package a low-interest, generic offering, Milk chose to charge the Billinge Energi brand with something more. The concept "Kraften kommer härifrån" highlights that Billinge Energi:

- delivers power to everyday life in Skaraborg
- supports local, renewable electricity production
- gives energy to associations that provide the region's children and young people with meaningful leisure time

### Graphic identity

For the brand relaunch, Milk produced an updated graphic identity. Colors, typography, imagery and packaging were adapted to position Billinge Energi as the local power source. The existing logotype was complemented with a campaign variant, used to highlight collaborations and local products created with power from Billinge Energi.

### Web

The website has two important tasks:

1. Tell the story of Billinge Energi and motivate why companies and private individuals should choose local power.
2. Quickly convert the interest created, by making it easy to sign a personal electricity contract directly on the site.

### Channels

To reach the local market, the campaign uses extremely local channels: espresso bars, farms, dairies, sports clubs, hairdressers and other places that create pride and add color to everyday life in Skaraborg. These in turn take part in the campaign, which runs in traditional and digital channels. It is a simple but effective way to show that the power for everyday life in Skaraborg comes from Billinge Energi.

## Resultat

- Ökad omsättning: 11 %

## Relaterade case

- [En positiv kraft med nytt utseende – Kungälv Energi](https://milk.se/case/kungalv-energi/) (Concept & campaign, Film, Graphic Identity)