---
title: Clarion Hotel Post
url: https://milk.se/case/delivered-by-post/
type: case
updated: 2025-12-02
---

# Clarion Hotel Post

> Milk created a long-term concept with Clarion Hotel Post for the 100-year anniversary of Posthuset, one of Gothenburg's most iconic landmarks. The concept honors the building's history, frames the current offering and points toward the next century of experiences.

## Key facts

- Client: Clarion Hotel Post
- Case title: "Delivered by Post"
- Services: Concept & campaign, Digital, Film, Graphic Identity
- Location: Göteborg (Gothenburg), Sweden
- Posthuset has been a destination for news from the outside world since 1925.
- Occasion: Posthuset's 100-year anniversary
- Campaign line shown in the imagery: "The best moments are delivered by Post"
- The campaign kicked off with a well-attended event that was picked up in press and social media.
- Deliverables mentioned: invitations, packaging and a complementary sender for the brand, which highlights the building as one of its main assets.

## Details

### Delivered by Post

Since 1925, Posthuset, one of Gothenburg's most iconic landmarks, has been a destination for news from the outside world. Ahead of its 100-year anniversary, Milk and Clarion Hotel Post created a long-term concept that celebrates the building's history, frames the contemporary offering and points out the direction for the next century of experiences. The experiences are delivered by Gothenburg's leading premium hotel.

### The campaign

The campaign started with a well-attended event that resonated in both press and social media. Besides invitations and packaging, Milk developed a complementary sender for the brand by shining a light on one of its main assets: the building.

### Visuals

- A Swedish newspaper lies half unfolded on a table, with a full page visible, for Clarion Hotel Post's 100-year anniversary.
- An open newspaper shows the text "The best moments are delivered by Post" on the left page and Swedish text about Clarion Hotel Post's 100-year anniversary on the right page.

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