---
title: Nokas
url: https://milk.se/case/nokas/
type: case
updated: 2025-08-26
---

# Nokas

> Nokas, founded in 2001 to provide cash handling for Norway's banks, needed a new logotype and visual identity after merging with Avarn Security Group to reflect its position as a leading supplier of payment solutions in the Nordic market. Milk created a new word mark, a symbol and a brand book.

## Key facts

- Client: Nokas
- Delivery: Graphic Identity
- Nokas was established in 2001 to provide cash handling for Norway's banks.
- Nokas merged with Avarn Security Group.
- Deliverables: new logotype (word mark and symbol), visual identity, and a brand book (the Nokas Visual Identity Guide).
- Brand color palette: white and Nokas green.
- Market: the Nordic countries.

## Details

### From cash handling to payment solutions

After the merger with Avarn Security Group, the Nokas brand needed to communicate its new position as a leading supplier of payment solutions. The mission was to create a new logotype and visual identity that reflects the wider offer to the Nordic market.

### The logotype

The previous logotype was closely associated with security services and physical cash handling. It was also visually outdated and hard to apply in modern contexts.

To retain brand recognition, a characteristic word mark was created to function as the focal point of the new logotype. It is accompanied by a symbol: a stylized transaction between two hands that illustrates the daily flow of cash and electronic currencies.

### The identity

The new identity is designed to give branding, signage and messaging a clear, trustworthy and unified impression. The symbol, visual elements and main identity carriers in the brand's color palette (white and Nokas green) can be used to give images, stories and backgrounds a stronger connection to the brand. This applies in the brand's own channels and for B2C-oriented partners.

The clean, timeless typography works in all sizes and contexts where the brand meets its audience, from ID badges and ATM menus to buildings and vehicles.

### Brand book

The building blocks of the new identity, guidelines for daily use and the brand's values are collected in a brand book. The purpose of the Nokas Visual Identity Guide is to ensure that the brand is perceived as a leading supplier of payment solutions across the Nordic countries, today and in the future.

## Related cases

- [Vi ritar för livet – D Office Arkitekter](https://milk.se/case/d-office-arkitekter/) (Digital, Graphic Identity)
- [Husen som gör Göteborg – Higab](https://milk.se/case/higab/) (Graphic Identity). Image: a tram passes over a concrete bridge across a canal, with a yellow warehouse marked "Lagerhuset" in the background.